The GCC team has worked with Tourism Greater Geelong and The Bellarine (formerly Geelong Otway Tourism) since 2011 and continues working with the team to deliver its public relations program.
We devise, deliver and implement TGGB’s public relations strategy, provide expertise, guidance and support to regional operators and manage its program of media relations.
Public relations activities focus predominantly on marketing the region to the Victorian intrastate audience and include working with a mix of print, online and broadcast (radio and TV).
We also worked to implement the former organisation’s first social media strategy, content plan and extend reach into the social media space using Facebook and Twitter for the Great Ocean Road and Geelong Bellarine.
GCC also delivered the national media relations program for the Great Ocean Road’s 80th anniversary celebrations: http://www.historicracing.com.au/80gor.htm